Open AccessAn Analysis of Human Images and Advertisements in Four Popular Children’s Magazines
Author(s) -
Kay A. Chick,
Martin Hunter
Publication year - 2011
Publication title -
language and literacy
Language(s) - English
Resource type - Journals
ISSN - 1496-0974
DOI - 10.20360/g25p4f
Subject(s) - advertising , literacy , product (mathematics) , media literacy , psychology , action (physics) , multimedia , pedagogy , computer science , business , mathematics , physics , geometry , quantum mechanics
Magazines are among the most widely read literacy materials for students, and visual imagery in magazines is a significant element in communication. This pilot study analyzes the human images and advertisements in four popular children’s magazines. Images were assessed for age, gender, action portrayed, and advertising status. Advertisements were also analyzed for type of product. Findings indicate significant gender and age differences, and more human images engaged in sports than any other activity. Advertisements incorporated significantly more male images and products mostoften promoted included computer games, candy and gum, and TV, movies, and videos. Implications for schools, teachers, and librarians are considered.