Open AccessThe internationalization of higher education in Brazil: A marketing policy
Author(s) -
Aline Veiga dos Santos,
Ranilce Guimarães-Iosif
Publication year - 2013
Publication title -
journal of contemporary issues in education
Language(s) - English
Resource type - Journals
ISSN - 1718-4770
DOI - 10.20355/c59597
Subject(s) - commercialization , internationalization , globalization , citizenship , service (business) , neoliberalism (international relations) , political science , sociology , public relations , business , marketing , market economy , political economy , economics , law , international trade , politics
This article discusses how the ongoing processes of globalization are creating educational policies that pertain to, or are deliberately attached to the internalization of higher education in Brazil. With that being the case, these policies have become predicated on market based agreements, and have thus become important components of the overall commercialization of education as a service that should be available to those who have the means to claim it. It is with this reality that education may no longer been seen as a fundamental human right, but as something that is available in the general market of global exchanges and transactions. The paper critically the important interplays of these and related issues, and weighs the neoliberal versions of education against possible systems of learning that afford people their social and citizenship rights.