Open AccessONLINE PERSONALITY AS A CULTURAL PHENOMENON: DIALOGISM IN THE PRACTICE OF A MODERN BLOGGER
Author(s) -
Evgeniy A. Ermolin
Publication year - 2020
Publication title -
âroslavskij pedagogičeskij vestnik
Language(s) - English
Resource type - Journals
eISSN - 1813-1476
pISSN - 1813-145X
DOI - 10.20323/1813-145x-2020-6-117-218-223
Subject(s) - dialogical self , dialog box , phenomenon , sociology , situational ethics , identity (music) , personality , public relations , social media , democracy , media studies , internet privacy , computer science , psychology , social psychology , world wide web , political science , epistemology , politics , law , philosophy , physics , acoustics
Intensive information exchange and effective levers of horizontal democracy problematize the status of a journalist. The line between the audience and the producers of information is blurred. Non-traditional media projects are based on collaboration and dialogue. Media participation occurs when a person develops public activism and seeks to express himself publicly. In the article, such active people are defined as a trans-audience, and the new author is defined as a mediaprosumer. A journalist who is concerned with professional success finds himself as a blogger in the modern media situation. The blogger's online identity unfolds in a multi-vector way. The potential for dialogue inherent in posting as it is (the author's blog posts) is revealed during communication in the social network about the post. The concept of comment-communication is introduced, which is a system of dialogues and polylogues of different duration on different comment branches and often significantly transforms and develops the original topics of the post. When posting/comment-communication occurs situational interaction of a unique nature. The commentator personally addresses the author of the post, and the author personifies his response based on his understanding of the media network personality of this commentator. The two network dialog partners are mutually configured and integrated into each other. The number of such dialogical (and quite often polylogical, with the participation of several interlocutors) duels for one blogger is unlimited, except for his desire and the degree of professional self-mobilisation. On the other hand, the potential of a dialogue between different commenters is also realized in comment-communication, which does not always depend on the author of the post – the blog owner. The productivity of a dialogue is usually associated with the readiness and ability to adjust to each other. Many important meanings are revealed in the mode of personalized communication. The situation of network communication makes one of the central themes in personalistic thinking relevant – the problem of the Other. A blogger-journalist has a chance to acquire not only a resource of trust from the trans-audience that develops around his blog, but also a new quality of his online personality. In the online comment dialog, many mediaprosumer rediscover their own identity.