Open AccessAN ADVERTISING IMAGE AS THE RESEMBLANCE OF THE BRAND-CONCEPTION (THE PROBLEMS OF POSITIONING)
Author(s) -
Tatiyana B. Kolyshkina,
Irina V. Shustina
Publication year - 2020
Publication title -
âroslavskij pedagogičeskij vestnik
Language(s) - English
Resource type - Journals
eISSN - 1813-1476
pISSN - 1813-145X
DOI - 10.20323/1813-145x-2020-3-114-236-243
Subject(s) - advertising , brand image , computer science , business , psychology , marketing , computer vision