Open AccessLanguage attractions of the corporate website
Author(s) -
Galina V. Baryshnikova
Publication year - 2021
Publication title -
neofilologiâ
Language(s) - English
Resource type - Journals
eISSN - 2782-5868
pISSN - 2587-6953
DOI - 10.20310/2587-6953-2021-7-27-377-383
Subject(s) - emotive , function (biology) , computer science , point (geometry) , diversity (politics) , phrase , linguistics , content (measure theory) , resource (disambiguation) , term (time) , nomination , world wide web , unit (ring theory) , header , sociology , psychology , natural language processing , mathematics education , political science , mathematical analysis , computer network , philosophy , physics , geometry , mathematics , quantum mechanics , evolutionary biology , anthropology , law , biology
The research is aimed at identifying the role and determining the function of the text message header of the university’s corporate website. The work purpose is to consider and describe linguistic features of the corporate website texts nomination not only as one of the main structural components of its content, but also as a verbal unit that performs an attractive function for the addressee and at the same time positioning function of the university in the educational market. We attempt to define the notion of “language attraction” and its pragmatic setting. The texts’ headlines are analyzed in term of grammatical diversity, lexical content, semantic positioning, emotive content and argue the point of view that they act as translators not only of information about the university’s activity content, but also attracts the university positioning in the segment of educational institutions.