Linguistic and culturological data of semiological analysis of existence modes within the framework of the union discourse

Particular attention is paid to the consideration of semantic-semiotic components of the existence of culture, the meanings of cultural phenomena and analysis of the semantics of discursive components. Within the framework of a single discourse, ontological focuses are realized as part of the so-called “modes of being”: “being in oneself”, “being for oneself”, “being for another”, each of which does not exist in isolation; between them there is continuous interaction and mutual development in the implementation of cultural scenarios. Modes are embodied in the language, they are directly involved in the process of creating the so-called cultural and linguistic picture of the world. The ontological nature of modes is appeared not only in their existence, development, but also in their embodiment, representation, in the transfer of meanings, in the semantic aspect of discourse. The embodiment of the modes of being in culture from the standpoint of semantic analysis considered in two ways: linguistic and cultural. Cultural parameter and its representation in the system of ontological knowledge should be considered as the functioning of such a semantic-semiotic phenomenon, such a transformation as “components of culture”, which are described from the standpoint of the semiological analysis, suggesting that when considering the components of culture as a cultural (linguocultural) text is based on the semantic aspect of the process of deployment of ritual actions in all the variety of components of lexical codes.