Open AccessStakeholder Mapping and Corporate Social Responsibility
Author(s) -
Ruchi Tyagi
Publication year - 2021
Publication title -
journal of global economy
Language(s) - English
Resource type - Journals
eISSN - 2278-1277
pISSN - 0975-3931
DOI - 10.1956/jge.v17i1.616
Subject(s) - stakeholder , competitor analysis , corporate social responsibility , business , simple random sample , marketing , exploratory research , preference , schedule , public relations , economics , management , population , demography , political science , anthropology , microeconomics , sociology
The purpose of this paper is whom do Sports Goods Industry (SGI) consider as their stakeholder, which stakeholders they give priority to others and why. The present study is exploratory. A list of sports goods manufacturers in Meerut was procured from the Federation of sports goods manufacturers. The total number of manufacturers as per the list was 356. With the help of a simple random sampling technique, 50 were selected for a pilot study, and 100 for the final study. The required information obtained using a structured interview schedule. There are nine interest groups identified by the SGI Meerut. These are - customers, suppliers, competitors, governments, partners, communities, owners, investors and labor. Out of the recognized interest groups in SGI Meerut, customers top the list of preference. There is a need of accommodating stakeholders concerns in business.