Osoby nieheteroseksualne jako konsumenci | Zendy

Mateusz Wrona | Zendy

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Osoby nieheteroseksualne jako konsumenci

Author(s) -

Mateusz Wrona

Publication year - 2019

Publication title -

forum socjologiczne

Language(s) - English

Resource type - Journals

ISSN - 2083-7763

DOI - 10.19195/2083-7763.9.5

Subject(s) - human sexuality , psychology , sexual orientation , identity (music) , social psychology , coming out , social identity theory , social group , sociology , gender studies , aesthetics , art

Non-heterosexual people as consumers The article presents a description of non-heterosexual customers. The author took into consideration aspects of sexuality emerging from the creation of new social groups according to a gay-friendly strategy. The main goal was to show how sexual identity influences customer behaviors. Social exclusion of non-heterosexual people was mentioned as the main cause of the creation of gay or lesbian social groups. The article also presents correct and incorrect examples of the implementation of gay-friendly strategy.

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