Open AccessObraz pojęcia reklamy w komunikacjach — wyniki badań
Author(s) -
Mariusz Wszołek
Publication year - 2017
Publication title -
dziennikarstwo i media
Language(s) - English
Resource type - Journals
ISSN - 2082-8322
DOI - 10.19195/2082-8322.7.4
Subject(s) - advertising , context (archaeology) , point (geometry) , dimension (graph theory) , history , business , mathematics , combinatorics , geometry , archaeology
The image of the notion of advertising in communications — research resultsThe Focal point of this article is to define the semantic of advertising within polish culture context. General conclusions concern the structural nature of advertising. What is the most interesting, the respondents point of view refers basically the economic dimension of advertising.