Open AccessCooperation between entities operating in social media and entrepreneurs
Author(s) -
Jadwiga Ptaszyńska
Publication year - 2021
Publication title -
studenckie prace prawnicze, administratywistyczne i ekonomiczne
Language(s) - English
Resource type - Journals
ISSN - 1733-5779
DOI - 10.19195/1733-5779.35.11
Subject(s) - influencer marketing , social media , public relations , business , law and economics , political science , sociology , marketing , law , relationship marketing , marketing management
The article discusses issues related to the cooperation between people working in social media and entrepreneurs. The topics include the types of contracts exchanged between the parties, description of basic issues and de lege ferenda postulates. The analysis was based on the doctrinal and judicial points of view, as well as the conducted research. The aim of the article is to present the current legal status and to show what kind of contract should be made between an entity appearing in social media and an entrepreneur. In addition, the author identifies opportunities and solutions that would improve arrangements with influencers in the future.