Open AccessTrendy zmian na rynku muzycznym w Polsce
Author(s) -
J. J. Wozniak
Publication year - 2019
Publication title -
studenckie prace prawnicze, administratywistyczne i ekonomiczne
Language(s) - English
Resource type - Journals
ISSN - 1733-5779
DOI - 10.19195/1733-5779.27.2
Subject(s) - business , the internet , distribution (mathematics) , scale (ratio) , marketing , work (physics) , market share , advertising , engineering , geography , computer science , world wide web , cartography , mathematics , mechanical engineering , mathematical analysis
Trends of changes on the music market in PolandThe music market is a very dynamically growing segment of the worldwide economy. Modern solutions, for example music streaming, cause significant changes in the phonogram distribution process on a world scale. For this reason more and more listeners choose internet platforms, which offer a rich library of records for a subscription fee. The objective of this article is to provide a detailed description of the music market, to present marketing operations carried out by businesses from the music sector and to present results of survey studies on the impact of marketing operations on buyer’s behavior on the music market in Poland. This work is based on primary and secondary research concerned with buyers’ behaviors and a structural analysis of the music market.