Open AccessEstetyka i perswazja. Czytanie plakatu na podstawie posterów Rafała Olbińskiego
Author(s) -
Alina Biała
Publication year - 2019
Publication title -
acta universitatis wratislaviensis. literatura i kultura popularna
Language(s) - English
Resource type - Journals
ISSN - 0867-7441
DOI - 10.19195/0867-7441.24.17
Subject(s) - reading (process) , persuasion , code (set theory) , the arts , linguistics , visual arts , computer science , psychology , art , philosophy , programming language , set (abstract data type)
Aesthetics and persuasion: Reading the poster based on posters by Rafał Olbiński The article discusses the art of the poster: its characteristics, beginnings, development, materials, goals, interpretations, and connections with other arts. With reference to the opinions of R. Barthes, U. Eco and S. Wysłouch, the author presents the poster as a two-code text, which connects the signs of the primary verbal language with the signs of the secondary iconic system. The process of creating the meanings of a poster has also been described: the conversion of a poster’s denotative perceptional form into a connotative cultural one, and the creation of visual metaphors and symbols. Theoretical aspects have been illustrated with interpretations of posters made by Rafał Olbiński. The conclusion discusses a three-variant model of reading posters, which reflects various research perspectives concerning the signs of poster forms.