Open AccessThe customer magazine of the automobile branch as a network of text varieties
Author(s) -
Hanka Błaszkowska
Publication year - 2021
Publication title -
acta universitatis wratislaviensis. germanica wratislaviensia
Language(s) - English
Resource type - Journals
ISSN - 0435-5865
DOI - 10.19195/0435-5865.145.10
Subject(s) - intertextuality , semiotics , materiality (auditing) , advertising , dimension (graph theory) , business , art , literature , linguistics , aesthetics , mathematics , philosophy , pure mathematics
The marketing instrument of corporate communication, the customer magazine, is presented as a network of texts, subtexts and text types, and reflected against the background of intertextuality research. The customer magazine has a high intertextual potential as a carrier of texts of various journalistic genres. It is a modern marketing print medium, which, if linked with digital applications, acquires a new materiality. The surrounding of a comprehensive semiotic network refers to a further intertextual dimension of the medium.