Pengaruh Customer Relationship Management dan Kualitas Layanan Terhadap Kepuasan dan Loyalitas Pelanggan Media Advertising di Samarinda | Zendy

Ade Saputri | Zendy; Syarifah Hudayah | Zendy; Zainal Abidin | Zendy

Open Access

Pengaruh Customer Relationship Management dan Kualitas Layanan Terhadap Kepuasan dan Loyalitas Pelanggan Media Advertising di Samarinda

Author(s) -

Ade Saputri,

Syarifah Hudayah,

Zainal Abidin

Publication year - 2020

Publication title -

e-journal ekonomi bisnis dan akuntansi

Language(s) - English

Resource type - Journals

eISSN - 2685-3523

pISSN - 2355-4665

DOI - 10.19184/ejeba.v7i2.17185

Subject(s) - accidental sampling , business , customer satisfaction , loyalty business model , service quality , advertising , path analysis (statistics) , population , marketing , business administration , service (business) , mathematics , medicine , statistics , environmental health

The purpose of this study was to analyze the effect of customer relationship management and service quality on customer satisfaction and loyalty of advertising media companies in Samarinda. The population in this study were customers of advertising media companies in Samarinda. Using accidental sampling, the sample in this study was 100 respondents. The analysis in this study is path analysis with the SPSS program. The results showed that CRM has a positive and significant effect on customer satisfaction, CRM has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty in advertising media in Samarinda city.

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