Open AccessPengaruh Customer Relationship Marketing Terhadap Customer Loyalty Melalui Customer Value Pada Bank Jatim Di Jember
Author(s) -
Diah Yulisetiarini,
Rizal Syahrial Riadi,
Gusti Ayu Wulandari
Publication year - 2017
Publication title -
e-journal ekonomi bisnis dan akuntansi/ekonomi bisnis dan akuntansi (e-journal)
Language(s) - English
Resource type - Journals
eISSN - 2685-3523
pISSN - 2355-4665
DOI - 10.19184/ejeba.v4i2.5794
Subject(s) - loyalty business model , business , customer equity , marketing , customer retention , customer lifetime value , customer advocacy , relationship marketing , business administration , marketing management , service quality , service (business)
This research is aimed to analyse the influence of customer relationship marketing and customer value to customer loyalty in Bank Jatim Jember. This reserach using explanatory research aproach, the population are those customers who of bank jatim jember with obtained 110 respondents as sample using ferdinand formulas .The analyse method in this research using path analyse .The result of this research is customer relationship marketing significantly influenced customer value, customer relationship marketing significantly influenced customer loyalty, customer value significantly influenced customer loyalty .
Keywords: Instability of exports, instability indexes, non-oil, export