Open AccessCUSTOMER INTENTION SEBAGAI MEDIASI PERCEIVED USEFULNESS DAN PERCEIVED PRICE TERHADAP BUYING DECISION KONSUMEN YOUTUBE PREMIUM DI BALI
Author(s) -
Desak Made Febri Purnama Sari,
Ignacia Linda Marcelina
Publication year - 2022
Publication title -
bisma
Language(s) - English
Resource type - Journals
eISSN - 2623-0879
pISSN - 1978-3108
DOI - 10.19184/bisma.v16i2.29193
Subject(s) - nonprobability sampling , structural equation modeling , advertising , business , voucher , marketing , perceived quality , quality (philosophy) , psychology , statistics , brand awareness , mathematics , population , philosophy , demography , accounting , epistemology , sociology