Open AccessPERBANDINGAN PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PENGGUNAAN DIGITAL WALLET PADA E-MARKETPLACE TOKOPEDIA DAN SHOPEE
Author(s) -
I Gede Wisnu Satria Chandra Putra,
Rachel Wulan Nirmalasari Wijaya,
Devina Tasya Noverin
Publication year - 2022
Publication title -
bisma jurnal bisnis dan manajemen
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2623-0879
pISSN - 1978-3108
DOI - 10.19184/bisma.v16i1.23972
Subject(s) - promotion (chess) , business , sales promotion , marketing mix , advertising , marketing , political science , sales management , politics , law
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