Open AccessFORMULASI STRATEGI UNTUK PENGEMBANGAN PASAR INDUSTRI SEMEN DI JAWA TIMUR
Author(s) -
Aulia Fajar Naufal,
Fuad Achmadi
Publication year - 2017
Publication title -
bisma
Language(s) - English
Resource type - Journals
eISSN - 2623-0879
pISSN - 1978-3108
DOI - 10.19184/bisma.v11i2.6307
Subject(s) - swot analysis , market penetration , business , promotion (chess) , competition (biology) , order (exchange) , product (mathematics) , position (finance) , market share , marketing , business administration , industrial organization , finance , ecology , geometry , mathematics , politics , political science , law , biology
The cement industry is facing a new business era as more cement producers joining the domestic market competition that causesthe shift on the existing cement consumption map. This research aims to identify the company’s internal and external factors and to formulate best alternative strategy for the company “A” in facing the market competition in East Java Province. The strategy is formulated by using Strengths Weaknesess Opportunities andThreats(SWOT) analysis, Strategic Position and Action Evaluation (SPACE) and Grand Strategy (GS)matrix continuedby Quantitative Strategic PlanningMatrix (QSPM). Results show thatthe company should use aggressive strategy focusing on market penetration, aggressive promotion, increased selling power, and product development in order to expand the market in East Java Province.
Keywords: Strategy Formulation, SWOT Analysis, SPACE, GS Matrix, QSPM.