Open AccessSocial and Communication Mechanisms of Adaptation of the Population to the Crisis Conditions of the Pandemic in the all-Russian, Regional and Sectoral Context
Author(s) -
A. N. Chumikov
Publication year - 2022
Publication title -
sociologičeskaâ nauka i socialʹnaâ praktika
Language(s) - English
Resource type - Journals
eISSN - 2413-6891
pISSN - 2308-6416
DOI - 10.19181/snsp.2022.10.1.8858
Subject(s) - pandemic , crisis communication , context (archaeology) , adaptation (eye) , state (computer science) , population , political science , crisis management , covid-19 , public relations , development economics , political economy , sociology , economics , geography , psychology , law , medicine , demography , disease , archaeology , pathology , algorithm , neuroscience , computer science , infectious disease (medical specialty)
The modern era is analyzed as an era of crises. In the XX and XXI centuries, the crises intensified and became permanent. Crisis conditions are understood, on the one hand, emergency situations, and on the other – relationships within the framework of social conflict. Both occur during the coronavirus pandemic. The authorities, commercial structures, public organizations strive to develop and implement mechanisms for adapting the population to the crisis, which have both an economic and non-monetary nature. The article discusses social and communication campaigns that complement the measures to directly combat the pandemic and are aimed at optimizing crisis moods.An overview of current research is given, examples of communication actions of state organizations at the federal and regional levels, commercial structures in various industries are given; the need to counteract fake information and conspiracy versions of the pandemic is justified.