Open AccessImage of deputies of regional parliaments in popular social networks: equality in the era of digitalization
Author(s) -
Anastasia Yu. Sizonenko
Publication year - 2021
Publication title -
nauka, kulʹtura, obŝestvo/nauka. kulʹtura. obŝestvo
Language(s) - English
Resource type - Journals
eISSN - 2713-0681
pISSN - 2308-829X
DOI - 10.19181/nko.2021.27.3.6
Subject(s) - legislature , chamber of deputies , representation (politics) , power (physics) , political science , content analysis , gender studies , sociology , politics , law , social science , physics , quantum mechanics
The article examines popular social networks from the standpoint of the gender specificity of the authors and the age profile of users with the aim of further qualitative consideration of the accounts of deputies the analysis of the accounts of the deputies of regional parliaments from a visual and linguistic discursive point of view in the era of the global trend for digitalization is carried out. In the course of the study, the main and gender features of the effective filling of accounts of social networks VKontakte, Instagram, Twitter, Facebook, YouTube, TikTok and Telegram are identified. The empirical basis for the study of the network image was the text and visual content of accounts, as well as threads of comments and user discussions in the accounts of the following regional deputies for the period September 2020 - February 2021. The analysis focuses on the gender specificity of the content of the studied accounts and the reaction of subscribers of both genders to various popular topics in the posts of MPs. For each of the selected social networks, the formed network image of the deputies is analyzed. Also, the article analyzes the gender specificity in the legislative bodies of power among the deputies of regional parliaments, fixes the tendencies of an increase in the number of women in power structures at the regional level. On the basis of the study, conclusions are drawn about the unequal ratio of the representation of women and men in legislative bodies, in contrast to foreign power structures. Gender specificity in the filling of accounts is noted: creation of the image of a “strong woman-deputy”; adherence to personal "family values" in the posts of male deputies. At the end of the article, the main conclusion is given about the low level of efficiency of communications of deputies in the Internet space on the most popular social platforms; recommendations are proposed for changing the indicators of the activity of deputies in social networks at the level of government and each individual deputy.