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ALTERNATİF PAZARLAMA İLETİŞİMİ ARACI OLARAK GERİLLA PAZARLAMA: UYGULANMIŞ GERİLLA PAZARLAMA REKLAM ÖRNEKLERİNİN İNCELENMESİ ve TURİZM SEKTÖRÜ İÇİN MODEL ÖNERİLERİ
Author(s) -
Evrim Çeltek Meral Bozdoğan,
Meral Bozdoğan
Publication year - 2012
Publication title -
dergipark (istanbul university)
Language(s) - Turkish
DOI - 10.19168/jyu.51687
Subject(s) - humanities , business , art

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