Open AccessAnalysis of SMEs' Advertising Behaviors with Multi-Criteria Decision Making Methods: The Case of Sivas
Author(s) -
Aylin YILMAZ,
Engin KARAKIŞ
Publication year - 2022
Publication title -
yaşar üniversitesi e-dergisi
Language(s) - English
Resource type - Journals
ISSN - 1305-970X
DOI - 10.19168/jyasar.995098
Subject(s) - analytic hierarchy process , order (exchange) , channel (broadcasting) , business , selection (genetic algorithm) , advertising , computer science , marketing , operations research , engineering , artificial intelligence , telecommunications , finance