Open AccessInvestigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram
Author(s) -
Aytaç Erdem,
Emrah Sıtkı Yilmaz
Publication year - 2021
Publication title -
yaşar üniversitesi e-dergisi
Language(s) - English
Resource type - Journals
ISSN - 1305-970X
DOI - 10.19168/jyasar.892799
Subject(s) - gratification , advertising , adventure , impulse (physics) , social media , psychology , value (mathematics) , marketing , business , social psychology , computer science , physics , quantum mechanics , machine learning , world wide web , operating system