Open AccessRetaining the Best Talents: The Impact of Employer Branding and Psychological Capital
Author(s) -
Büşra Müceldili,
Berivan Tatar,
Oya Erdil
Publication year - 2021
Publication title -
yaşar üniversitesi e-dergisi
Language(s) - English
Resource type - Journals
ISSN - 1305-970X
DOI - 10.19168/jyasar.831993
Subject(s) - employer branding , structural equation modeling , variety (cybernetics) , business , corporate branding , positive psychological capital , psychology , capital (architecture) , marketing , public relations , social psychology , brand management , political science , statistics , mathematics , archaeology , product management , artificial intelligence , computer science , history , new product development