Open AccessTHE ROLE OF PSYCHOLOGICAL EFFECTS OF PERCEIVED SCARCITY ON CONSUMERS’ BUYING BEHAVIOR
Author(s) -
Polat Can,
Gözde Şen
Publication year - 2018
Publication title -
gümüşhane üniversitesi iletişim fakültesi e-dergisi
Language(s) - English
Resource type - Journals
ISSN - 2146-3301
DOI - 10.19145/e-gifder.432839
Subject(s) - psychology , humanities , philosophy