Open AccessSMS REKLAMLARININ MARKA TUTUMU VE SATIN ALMA DAVRANIŞI ÜZERİNE ETKİSİ: ÜNİVERSİTE ÖĞRENCİLERİ BAĞLAMINDA DENEYSEL BİR ÇALIŞMA
Author(s) -
A. Mücahid ZENGİN
Publication year - 2018
Publication title -
gümüşhane üniversitesi i̇letişim fakültesi elektronik dergisi
Language(s) - Turkish
Resource type - Journals
ISSN - 2146-3301
DOI - 10.19145/e-gifder.337705
Subject(s) - advertising , significant difference , mobile marketing , psychology , instant messaging , business , positive attitude , brand awareness , social psychology , computer science , mathematics , digital marketing , world wide web , statistics
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