Open AccessMEDIATING ROLE OF BRAND IMAGE IN THE RELATIONSHIP BETWEEN PUBLIC RELATIONS PERCEPTION AND POSITIVE WORD OF MOUTH
Author(s) -
Gökhan KÖMÜR,
Ali KÖROĞLU
Publication year - 2022
Publication title -
gümüşhane üniversitesi iletişim fakültesi e-dergisi
Language(s) - English
Resource type - Journals
ISSN - 2146-3301
DOI - 10.19145/e-gifder.1103997
Subject(s) - psychology , humanities , art