Open AccessANALISIS MUSLIM FRIENDLY TOURISM, LIVING COST, CULTURE DAN KURS VALUTA ASING TERHADAP MINAT WISATAWAN MUSLIM DALAM PENGAMBILAN KEPUTUSAN UNTUK BERKUNJUNG KE JEPANG
Author(s) -
Gibtiah Gibtiah,
Lidia Desiana,
Aryanti Aryanti
Publication year - 1970
Publication title -
nurani
Language(s) - English
Resource type - Journals
eISSN - 2460-9102
pISSN - 1693-8437
DOI - 10.19109/nurani.v18i1.1886
Subject(s) - nonprobability sampling , tourism , intervening variable , variables , business , advertising , geography , sociology , demography , statistics , mathematics , population , archaeology
The purpose of this research is to determine the influence of Muslim Friendly Tourism, Living Cost, Culture And Foreign Exchange to Interest of Muslim Tourists in Decision Making To Visit Japan. Sampling method was 120 respondents using purposive sampling method. Method of data analysis using Structural Equation Modeling (SEM) Method.
The result of the analysis shows that the three variables that have positive influence. The variables of Muslim friendly tourism, culture and foreign exchange rate have an indirect positive effect on Muslim tourist decision through the change of interest to visit Japan. While the variable of living cost, negatively influence indirectly to decision of Muslim tourists through change of interest to visit to Japan.