Open AccessSHARIA INSURANCE COMPANY BUSINESS MANAGEMENT MODEL IN THE DIGITAL 4.0 ERA
Author(s) -
Renny Oktafia
Publication year - 2021
Publication title -
iqtishadia
Language(s) - English
Resource type - Journals
eISSN - 2442-3076
pISSN - 2354-7057
DOI - 10.19105/iqtishadia.v8i2.4914
Subject(s) - business , sharia , business model , islam , fintech , electronic business , marketing , accounting , knowledge management , financial services , computer science , finance , philosophy , theology
This study aims to determine how the business management model of Islamic insurance companies in the digital era 4.0. The research method used is a qualitative research method using the Grounded Theory approach. The results of this study explain that, in running the insurance business in the era of revolution 4.0 implementing a supporting system, it is a combination of four components, namely: insurance / financial literacy, network marketing, human technology, and digital technology. The four components are driven by three mechanisms, namely: digital funneling, learning models, gamification systems, to achieve targeted business results.
Keywords: Insurance Business, Sharia Insurance, Digital Technology