Open AccessThe Bandwagon Effect and Consumption of Fashion Goods: A Case of Young Consumers of Pakistan
Author(s) -
Irfan Sabir,
Ashna Azam,
Muhammad Bilal Majid,
Mohd Sadad Mahmud,
Naila Sabir
Publication year - 2020
Publication title -
scholedge international journal of management and development issn 2394-3378
Language(s) - English
Resource type - Journals
ISSN - 2394-3378
DOI - 10.19085/sijmd070502
Subject(s) - bandwagon effect , consumption (sociology) , fast moving consumer goods , marketing , sample (material) , business , advertising , economics , psychology , social psychology , social science , sociology , chemistry , chromatography
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