Open AccessInfluence of Pop Culture, Emotional Trust, Inconsistent Reviews and Consumer Purchase Intention on Zalora’s Women Product in Indonesia
Author(s) -
Ratih Puspitaningtyas Faeni
Publication year - 2016
Publication title -
scholedge international journal of management and development
Language(s) - English
Resource type - Journals
ISSN - 2394-3378
DOI - 10.19085/journal.sijmd030201
Subject(s) - ibm , structural equation modeling , advertising , product (mathematics) , psychology , consumer behaviour , social psychology , business , marketing , mathematics , statistics , materials science , geometry , nanotechnology