Open AccessAnalysis of Non-sense advertisement to know its negative impact on customer’s perception for buying decision of products
Author(s) -
Md. Sadique Shaikh,
Safeena Sadique Shaikh,
Minakshi V. Waykole
Publication year - 2016
Publication title -
scholedge international journal of management and development
Language(s) - English
Resource type - Journals
ISSN - 2394-3378
DOI - 10.19085/journal.sijmd021202
Subject(s) - feeling , perception , globe , context (archaeology) , advertising , willingness to pay , psychology , social psychology , marketing , business , economics , history , neuroscience , archaeology , microeconomics
This is the piece of research carried out with respect to current advertisement scenario with focusing Indian context & Indian customer’s perception about non-sense advertisement, but as par human psychology, feelings, emotions & ethics are same world wise so could be applicable across the globe. In this resent paper I discussed several facts about non-sense& meaningless advertisements what I found through research analysis using research methodology fact finding tools pattern interview techniques, which is for reconfirmation followed by questionnaire methods for accuracy in data collection. Collected data filtered &re-filtered several times with several sort to generate accurate information about non- sense advertisement & it’s perception on customers for buying decision of products &services. To conduct this research & result finding purpose six months’ time slot was given for error free data collection for analysis. Hence all results are accurate, sensitive& effective & remain consistent with respective numbers of year due to the unchangeable human psychology, feeling& emotions as well as social ethics.