Open AccessThe effect of media modality and the valence of risk messages on affective risk perception and behavioral intention
Author(s) -
LeeJaeShin
Publication year - 2012
Publication title -
korean journal of cognitive science
Language(s) - English
Resource type - Journals
ISSN - 1226-4067
DOI - 10.19066/cogsci.2012.23.4.002
Subject(s) - valence (chemistry) , risk perception , perception , psychology , modality (human–computer interaction) , social psychology , cognitive psychology , computer science , artificial intelligence , neuroscience , physics , quantum mechanics
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