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Affect Heuristic in Risk and Benefit Perceptionof Scientific Technologies
Author(s) -
Hyunju Lee,
Leeyoungai
Publication year - 2007
Publication title -
korean journal of cognitive science
Language(s) - English
Resource type - Journals
ISSN - 1226-4067
DOI - 10.19066/cogsci.2007.18.3.005
Subject(s) - affect (linguistics) , heuristic , risk analysis (engineering) , computer science , business , psychology , artificial intelligence , communication

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