
Contractual issues for Endorsement contract in modern Sports Marketing
Author(s) -
이재경
Publication year - 2011
Publication title -
seu'pocheu wa beob
Language(s) - English
Resource type - Journals
ISSN - 1598-527X
DOI - 10.19051/kasel.2011.14.4.59
Subject(s) - business , sports marketing , marketing , advertising , marketing management , relationship marketing