Open AccessCustomer Perceived Risks and the Choice of Mobile Phone Brand in Ghana
Author(s) -
Stephen Acheampong,
Collins Kankam-Kwarteng,
Jacob Donkor
Publication year - 2019
Publication title -
european scientific journal
Language(s) - English
Resource type - Journals
eISSN - 1857-7881
pISSN - 1857-7431
DOI - 10.19044/esj.2019.v15n7p239
Subject(s) - business , mobile phone , advertising , marketing , phone , internet privacy , telecommunications , computer science , linguistics , philosophy