Open AccessBrand Management Practices, Corporate Image, Customer Characteristics and Satisfaction among University Students in Kenya
Author(s) -
Stephen Maore,
Justus M Munyoki,
Mary Kinoti,
Joseph Owino
Publication year - 2019
Publication title -
european scientific journal
Language(s) - English
Resource type - Journals
eISSN - 1857-7881
pISSN - 1857-7431
DOI - 10.19044/esj.2019.v15n34p161
Subject(s) - customer satisfaction , marketing , simple random sample , descriptive statistics , population , stratified sampling , sample (material) , accreditation , systematic sampling , business , psychology , medical education , statistics , mathematics , sociology , medicine , chemistry , demography , chromatography