Open AccessModelos Estocásticos De Elección De Compra Recurrente Aplicados En Hogares De La Ciudad De México
Author(s) -
Laura Fischer,
Jorge Espejo
Publication year - 2018
Publication title -
european scientific journal
Language(s) - English
Resource type - Journals
eISSN - 1857-7881
pISSN - 1857-7431
DOI - 10.19044/esj.2018.v14n5p86
Subject(s) - purchasing , welfare economics , loyalty , business , geography , economics , marketing
This paper focuses on examining the behaviors of repeated purchase, brand duplication, shared loyalty, and double risk using stochastic models of recurring purchase decision. A quantitative study was carried out using the panel technique in 60 homes in Mexico City. Within a period of 12 weeks, the recurring purchasing behavior of these households was recorded and analyzed. The results show, in a scientific way, the behavior of recurrent purchases in Mexican households.