Open AccessDeconstructing Marketing: How Should We Approach Marketing in the New Economy?
Author(s) -
María Elena Rodríguez Benito
Publication year - 2018
Publication title -
european scientific journal esj
Language(s) - English
Resource type - Journals
eISSN - 1857-7881
pISSN - 1857-7431
DOI - 10.19044/esj.2018.c5p6
Subject(s) - marketing , business , marketing management , marketing research , marketing mix
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