Open AccessMiPyme En el Giro Industrial : Factores de Competencia
Author(s) -
Jesús Francisco Mellado Siller,
Edith Reyes Ruiz,
Adriana Méndez Wong
Publication year - 2017
Publication title -
european scientific journal
Language(s) - English
Resource type - Journals
eISSN - 1857-7881
pISSN - 1857-7431
DOI - 10.19044/esj.2017.v13n34p80
Subject(s) - competitor analysis , factorial analysis , business , marketing , quality (philosophy) , value (mathematics) , adaptation (eye) , industrial organization , business administration , mathematics , statistics , psychology , philosophy , epistemology , neuroscience
The present study aims to determine which of the factors that considers the industrial small and medium enterprises. It makes them feel that they are better than their competitors. For this purpose, a factorial analysis of the variables was applied. These are findings which show that only two are the main factors in the industry. First, it involves what is related to internal marketing in terms of efficient processes, satisfied employees, and companies that have good performance and which are more profitable. Second, it also entails what concerns competitiveness. Here, we have the items of higher quality products, customer satisfaction, and adaptation to market changes that improves their intangible value.