Open AccessNot Too Negative: How Framing Political Attack Advertising Influences Economic Attitudes
Author(s) -
Keith Joseph Zukas
Publication year - 2016
Publication title -
european journal of contemporary economics and management
Language(s) - English
Resource type - Journals
ISSN - 2411-443X
DOI - 10.19044/elp.v3no2a1
Subject(s) - framing (construction) , politics , advertising , social psychology , framing effect , political science , psychology , business , persuasion , history , law , archaeology