Open AccessAnalysis of Vision and Mission Statements Characteristics and their Association with Organizational Performance: A Guide to Writing Effective Vision and Mission Statements
Author(s) -
Forest R. David
Publication year - 2020
Publication title -
apstract, applied studies in agribusiness and commerce/apstract
Language(s) - English
Resource type - Journals
eISSN - 1789-7874
pISSN - 1789-221X
DOI - 10.19041/apstract/2020/1-2/11
Subject(s) - inclusion (mineral) , association (psychology) , foundation (evidence) , code (set theory) , strategic planning , organizational performance , computer science , public relations , business , psychology , political science , knowledge management , marketing , law , social psychology , set (abstract data type) , psychotherapist , programming language
This paper empirically examines vision and mission statements of Fortune 500 firms for the purpose of identifying and examining specific characteristics and associating these attributes with organizational performance. Additionally, this paper provides a theoretical foundation for the inclusion of various characteristics of vision and mission documents, and thus provides guidance for organizations to develop and revise these important strategic planning documents.
JEL CODE: M21, O21