Open AccessTourist considerations in hosting a mega sport event: 2010 FIFA World Cup
Author(s) -
Nerine Bresler
Publication year - 2011
Publication title -
applied studies in agribusiness and commerce
Language(s) - English
Resource type - Journals
eISSN - 1789-7874
pISSN - 1789-221X
DOI - 10.19041/apstract/2011/3-4/13
Subject(s) - emotive , tourism , loyalty , event (particle physics) , patriotism , business , connotation , advertising , marketing , sociology , political science , law , physics , quantum mechanics , politics , anthropology , linguistics , philosophy
Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well as sentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure long term loyalty of existing customers.
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