Open AccessThe role of corporate branding in Serbian mobile phone operator market
Author(s) -
Gajo M. Vanka
Publication year - 2009
Publication title -
apstract, applied studies in agribusiness and commerce/apstract
Language(s) - English
Resource type - Journals
eISSN - 1789-7874
pISSN - 1789-221X
DOI - 10.19041/apstract/2009/5-6/24
Subject(s) - mobile phone , business , corporate branding , advertising , marketing , serbian , value (mathematics) , point (geometry) , telecommunications , computer science , brand management , mathematics , linguistics , geometry , philosophy , machine learning
This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.