Open AccessIntegrating The Wall Street Journal Into A Business School Curriculum: A Success Story At Samford University
Author(s) -
David L. Loudon,
Charles M. Carson
Publication year - 2008
Publication title -
journal of college teaching and learning/journal of college teaching and learning
Language(s) - English
Resource type - Journals
eISSN - 2157-894X
pISSN - 1544-0389
DOI - 10.19030/tlc.v5i6.1248
Subject(s) - general partnership , curriculum , executive education , spring (device) , business education , sociology , public relations , pedagogy , higher education , management , mathematics education , political science , psychology , engineering , mechanical engineering , law , economics
In the Spring of 2006 Samford University’s School of Business made a decision to participate in The Wall Street Journal’s Academic Partnership (AP) program beginning with the Fall semester of 2006. This paper examines School of Business student and faculty attitudes and usage of the WSJ that made for a successful implementation this past year.