Open AccessA Qualitative Study Of The Strategic Plans Of Three Higher Education Institutions
Author(s) -
Chandra Aleong,
John Aleong
Publication year - 2011
Publication title -
journal of business and economics research
Language(s) - English
Resource type - Journals
eISSN - 2157-8893
pISSN - 1542-4448
DOI - 10.19030/jber.v9i5.4238
Subject(s) - historically black colleges and universities , higher education , league , qualitative research , political science , state (computer science) , strategic planning , best practice , public relations , league table , sociology , marketing , business , social science , economics , computer science , physics , algorithm , astronomy , law , classical economics
This research will use qualitative measures to determine differences in strategy between an Ivy-League Majority University, like the University of Pennsylvania, and two historically black colleges and universities (HBCUs). One of the HBCUs selected will be based on U.S. News & World Report as one of Americas best black colleges. The other will be Delaware State University. The source of the data will be archival and would include interviews and surveys. The objective is to determine best practices in strategy and implementation that can be applied to institutions to gain competitive advantage. Another goal is to add to the body of research about higher education institutions.