Open AccessBuilding Customer Value And Profitability With Business Ethics
Author(s) -
Robert McMurrian,
Erika Matulich
Publication year - 2011
Publication title -
journal of business and economics research
Language(s) - English
Resource type - Journals
eISSN - 2157-8893
pISSN - 1542-4448
DOI - 10.19030/jber.v4i11.2710
Subject(s) - profitability index , business , business value , value (mathematics) , customer value , business ethics , marketing , business administration , industrial organization , microeconomics , management , finance , economics , mathematics , profit (economics) , statistics
Firms assume ethical business practices only add costs to the firm. However, business ethics actually add value for customers and result in increased profitability and performance for the firm.