Open AccessCompetitive Analysis With The Income/Outcome Board
Author(s) -
Helmut H. Hergeth
Publication year - 2011
Publication title -
journal of business and economics research
Language(s) - English
Resource type - Journals
eISSN - 2157-8893
pISSN - 1542-4448
DOI - 10.19030/jber.v3i2.2748
Subject(s) - outcome (game theory) , business , competitive analysis , competitive advantage , marketing , industrial organization , economics , microeconomics , mathematical analysis , mathematics , upper and lower bounds
The paper demonstrates the use of the income/outcome™ game board as a competitive analysis tool. Companies in the floor covering industry are displayed and conclusions for competitive strategies are drawn.