Open AccessHow Do The Small, Successful Companies In America Choose Their Auditors?
Author(s) -
H. Lon Addams,
Anthony T. Allred
Publication year - 2011
Publication title -
journal of business and economics research
Language(s) - English
Resource type - Journals
eISSN - 2157-8893
pISSN - 1542-4448
DOI - 10.19030/jber.v3i10.2816
Subject(s) - publicity , audit , style (visual arts) , scrutiny , span (engineering) , accounting , competition (biology) , life span , business , management , marketing , economics , political science , law , history , engineering , medicine , gerontology , biology , ecology , civil engineering , archaeology
The competition among audit firms is becoming increasingly intense. The pressure to keep clients and gain new clients keeps managing partners on edge. New business is the lifeblood of an audit firm. Furthermore, the publicity surrounding giant companies like Enron, Tyco, WorldCom. et.al., and associated accounting practices has precipitated extra scrutiny of audit firms who present their audit proposals to companies for their business.