Open AccessBuilding Customer Value And Profitability With Business Ethics
Author(s) -
Robert McMurrian,
Erika Matulich
Publication year - 2016
Publication title -
journal of business and economics research
Language(s) - English
Resource type - Journals
eISSN - 2157-8893
pISSN - 1542-4448
DOI - 10.19030/jber.v14i3.9748
Subject(s) - profitability index , customer value , business , value (mathematics) , business value , business ethics , marketing , business administration , management , economics , finance , microeconomics , mathematics , statistics , profit (economics)
Firms assume ethical business practices only add costs to the firm. However, business ethics actually add value for customers and result in increased profitability and performance for the firm.